Unlike the fashion industry, where old styles keep reviving, outdated websites will never be trendy again. With the evolving technological advancements, business websites must be consistently updated to turn them into an asset that drives traffic and sales to the company. As websites serve as a business’s digital front door, leaving them without maintenance could impact its online presence.
Companies can leverage websites to establish online visibility and trust in search engines. Gaining a top spot in search engine result pages (SERPs) can help a site gain more traffic and conversions. It is an advantage to be included on page one listings as this position could easily catch the sight and interest of users.
Appearing on SERPs requires high-quality content, user interface, and performance. Not meeting these criteria could lead to a lower Google ranking.
For instance, if the site does not post fresh content, Google will not have something to crawl and index. Moreover, if it does publish content, but it is not relevant to the target users’ intents, it will be less valuable, and the algorithm will rank the site lower in the SERPs. Services like content website writing services in NJ can help make relevant and high-quality content that matches customer intent.
A Microsoft Access expert NJ can also help improve digital marketing campaigns by organizing data and enabling effective performance analysis. With an improved database, the company can get a clearer picture of its marketing progress and sales.
Another crucial factor impacting a website’s online presence is web design. Statistics show that 38% of users would not engage with a poor interface layout. For users, having a bad website design reflects a business’s quality of service and credibility.
People may appreciate the return of old fashion styles, but never outdated websites. Users prefer to engage with streamlined, trendy, and appealing business sites that would keep them engaged throughout their browsing experience. After all, business websites serve as the leading body that targets visitors and potential leads.
Read more about how to optimize and makeover a website by reading this infographic from Landau Consulting.
